Tone and Voice, a Guide to Writing for our Blog.

We aim to update the blog a couple of times per week, topics we cover are:

  • Timetastic Features
  • Our Customers
  • Business advice surrounding attendance and absenteeism
  • Insight into how we operate at Timetastic

Use Plain English

We are a friendly, helpful, and straightforward company and we write as such. The aim is to be engaging and conversational while passing on some valuable knowledge or insight.

Our blog isn’t a technical paper or formal letter to shareholders of a large bank, we are not writing legal documents like Terms and Conditions, it's relatively informal, and we never use marketing speak or business buzzwords.

  • Instead of 'facilitate' say 'help'.
  • Instead of 'solution' say 'fix'.
  • Instead of 'innovative' say 'new'.
  • Instead of 'Innovative solution that facilities a streamlined process allowing your employees and contractors to record their absence from work in an efficient manner' say 'Timetastic' :)

Tone

Our tone is generally warm and friendly, but not familiar. Although we can vary our tone slightly according to the readers state of mind and the topic being covered, to be helpful and straightforward our writing must always be clear, concise and positive.

Get to the Point

  • Use contractions e.g. Can’t, Won’t, Isn’t.
  • Make it scannable and easy to digest by breaking up the post into small chunks
  • Use headers and sub headers to help readers find the content most relevant to them.
  • Keep your sentences short and punchy.
  • Use bullet points for lists.
  • Avoid caveats that may cause clunky grammar e.g. say ‘You can’ rather than ‘You may be able to’.

Images

Images can help blogs become more engaging. We always use an image for the top of each blog post and use screenshots from Timetastic to illustrate our point. We don’t mind stock imagery and illustration, but choose wisely, there’s a lot of cheese out there.

Examples

The following images are two emails which have generated an unexpectedly high response rate from our customers. They serve as the best examples to date of the tone of voice that our customers appreciate and respond to.

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